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The 2008 installment of the annual Sensis eBusiness report is available for download. This is an excellent resource for understanding what Australian businesses are doing online so that you can adapt your business website to meet the markets needs.
Here is Sensis' synopsis of the report:
"Sensis® e-Business Report 2008 showed of those SMEs that are connected to the internet, 94 per cent now have broadband connections, up from 91 per cent last year. With nine per cent of Australians now having a mobile e-mail or BlackBerry® device, the level of usage has changed over the past year to be more business oriented. The majority (62 per cent) reported never turning off their mobile e-mail, with fifty per cent reporting that they almost always responded to work-related e-mails outside of office hours. E-mail was the number one SME use of the internet (98 per cent), followed by looking for information about products and services (89 per cent) and getting reference information or research data (84 per cent). Australian consumers also increased their online usage, with 84 per cent connected to the internet, 73 per cent having a broadband connection and strong usage reported for online purchasing, blogging and social networking."
You can obtain your own copy of the report there:
http://www.about.sensis.com.au/resources/sebr.php
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