CMS Wire Report concludes: Joomla! is the web's most popular open source content management system

See conclusion on Page 57 of CMS Wire Open Source CMS Report 2009 http://is.gd/4lp3L :

"Joomla! is the web's most popular open source content management system"

Other Highlights:

"The principal conclusions include:

• Three brands -- The Big Three -- continue to dominate the present market: WordPress, Joomla! and Drupal. The numbers indicate that these systems maintain a large lead on the rest of the pack and are the dominant players in the market. In both this year’s report and last year’s, we found The Big Three in firm command of the open source CMS market.

• Since last year’s report (Summer 2008), there has been some shift between The Big Three, with WordPress gaining brand strength and Joomla! gaining market share."

And:

"THE MARKET LEADERS

This year, as last, three brands dominated the survey: WordPress, Joomla! and Drupal. As in 2008, the top three spots in almost every metric were held by The Big Three. Moreover, not only did these systems consistently finish at the top of the comparisons, in many cases the gap between those three systems and the rest of the pack was significant. In key adoption and brand metrics these three names show not simply strength, but dominance.

Last year’s report found little to differentiate the three systems, at least in terms of market share. This year it appears that Joomla! is taking the lead in several key metrics. While the race is far from won, it does seem that a leader is emerging from the pack and that leader appears to be Joomla!. One of the most compelling findings of the survey was that Joomla! led WordPress in current usage by more than 6.5 percentage points and lead Drupal by almost 7 points.

Given the dominance Joomla! shows in this key metric, together with consistent across-the-board
strength in brand recognition, brand familiarity and other mindshare measures, it is hard to reach any conclusion other than this: Joomla! is the web’s most popular open source content management system.

With that said, one should not lose sight of two areas that should cause the Joomla! project leaders some concern. First, the brand sentiment ratings found more than 1 out of 4 respondents held a negative opinion of Joomla!, rating Joomla! well below WordPress and Drupal. Second, Joomla! lags considerably behind both Drupal and WordPress in today’s key buzz metric -- social media prominence."

Brett's Thoughts:

- Joomla! dominates, as we'd expect given the community metrics known; 10+ million downloads, 300,000+ user community, 3300+ extensions

- The core fundamentals are strong, and we'd expect to see Joomla! continue to grow. Roadmap, community, and installed base is strong and stable, so expect continued success.

- Area of concern 1: "One out of four having a negative opinion" - That comes with being around longer and from Drupal (the key competitor) supporters having often worked with Joomla before to adopting their "new love". Joomla supporters tend to talk positively and openly about Drupal, but the reverse is not necessarily true. Supporters of Joomla! need to decide which platform they'd prefer to see in position number one and BACK IT! This is the antithesis of community and open source, but marketing and brand creation does not follow the same rules as community engagement and the GPL licenses.

- Area of concern 2: "Joomla! lags considerably behind Drupla in today's key buzz metric -- social media prominence" - Again, Joomla supporters blogging and tweeting about Drupal only helps to increase Drupals metrics on the social media space (like this blog does - doh - dammit!). The Joomla community, from a marketing perspective, needs to focus in on discussing uses and futures of Joomla and help make it better and retain its market leading position.

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